Already have an account? Log in and your installation link will appear in the place of this message. Set up your free SEO Book account, and you will get this tool + 2 other SEO tools valued at over $300 for free. Hopefully, you now have a pretty good understanding of how local SEO works.Please visit this page to install Rank Checker. It’s a useful source of search volume ranges at the local level. Google Keyword Planner is a free keyword research tool from Google. It’s useful for keeping citations consistent, although you can do this manually. Yext is a tool for syncing and managing business information across multiple listings. It’s freemium and is useful for understanding if and where local searchers are likely to see your business. Grid My Business shows map pack ranking positions for a keyword in the area around your business. This is useful for finding relevant local and industry-specific citations. Our Link Intersect tool lets you find websites that link to multiple competitors. Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code. It tells you how much search traffic you’re getting, where it’s going, and what keywords it’s coming from. Google Search Console is a free tool for monitoring your website’s search performance. Signing up for it is completely free and is something every local business owner should use. Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile. Let’s bring things to a close with a few local SEO tools you may find useful. To expand this list, use the service keywords as “seeds” to find more services people are searching for.įor example, if we plug the services above into Ahrefs’ Keywords Explorer and check the Matching terms report, we see keywords like: Here’s what that can look like for a plumber: This will help you maximize your presence for queries your customers are searching for. But others will search for queries relating to specific services like drain unblocking.įor that reason, you should begin by brainstorming and listing the services you offer. Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing plumber into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are map pack results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. In short, customers are searching for your business.
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